## Tuesday, 21 March 2017

### DI QUIZ:BASED ON NEW PATTERN

Study the following graphs and answer the question based on them.

DSJ = Dalal Street;                             BI = Business India
BW = Business World                        FI = Fortune India

### QUESTIONS

1) The total circulation of figures for the four magazines together in 1988 was approximately
a) 108000
b) 181000
c) 157000
d) 140000
e) None of these

2) During the years 1987-89, the magazine that has shown maximum percentage growth in circulation has been
b) Dalal Street Journal
d) Fortune India
e) None of these

3) In 1989, if Fortune India were to change the same rate to its advertiserson Dalal Street journal was charging a year ago, their cost of advertisement per thousand copies in Fortune India would
a) decrease by 50 %
b) increase by Rs. 140
c) Decrease by Rs. 400
d) Increase by 25 %
e) None of these

4) In 1988, the advertisement cost of colour page per thousand, copies was lowest for
b) Dalal Street Journal
d) Fortune India
e) None of these

a) remained the same
b) decreased by Rs 200
c) increased by Rs 466
d) Increased by Rs 200
e) None of these

1) c – 157000

2) b – Dalal Street Journal

3) a – decreases by 50%

4) b – Dalal Street Journal

5) c – increased by Rs 466

1)
Total circulation in 1988 = 40000 + 60000 + 30000 + 27000 = 157000
2) Percentage growth for the business India during 1987-89 = (69 – 45) / 45 * 100% = 53.3%
Percentage growth for the Dalal Street Journal during 1987-89 = (49 – 18) / 18 * 100% = 172%
Percentage growth for the Business World during 1987-89 = (32 – 25) / 25 * 100% = 28%
Percentage growth for the Fortune during 1987-89 = (31 – 20) / 20 * 100% = 55%

MAXIMUM is for Dalal Street Journal

3) In 1989, advertisement tariff for FI in 1989 = Rs 28000
So, cost of advertisement will be decreased and percentage decrease per thousand copies
= [(28000 – 31000)/1000] – [(14000/31000) – 1000] / [(28000 – 31000)/1000] = 50%

Dalal Street Journal = (14000/40000)*1000 = Rs 350
Business World= (20000/30000)*1000 = Rs 666
Fortune India= (17000/27000)*1000 =Rs 629